Kerstin Germund

By | May 17, 2017

Apply as a reward, for example, social Recognition, belonging to a group or a State. If multiple sensuale codes, such as language, symbolism, story and sensors come together, i.e. when all senses are addressed by the same feeling, the idea of reward increases enormously. At the Soundbranding, the various sounds carry certain emotions, such as harmony, dynamics, drama, or even passion. The sound is one with the brand values, so the target group of the acoustic atmosphere will feel addressed, because she feels the values associated with the sound, as particularly important.

Thus, the acoustic brand values lead to a rapid and clear identification of the brand and have a strong influence on the setting. So anyone who wants to successfully place a brand spot in the minds of consumers, should be put not only on Visual stimuli or neglect the tone. Only when all the codes are served, the brand message can be holistically. Then the highest form of communication efficiency is achieved,”said Hegemann further. This process is called implicit encoding neuro marketing. The brain in two different systems is divided into this model.

The conscious thinking and acting pilot (explicit) and the decisive unconsciously and intuitively autopilot (implicitly). The brain research has found that the unconscious pilot is much more powerful and efficient than the explicit need tenfold energy consumption for a much smaller processing capacity. Therefore, the conscious pilot is avoided normally by the human brain. Just Acoustic stimuli are successful for the mediation of emotions and information, because sounds particularly impact on the level of implicit. Unconsciously, the consumer picks up the sound logo without worrying special about this song, which just runs in the spot. The sound is still hanging over, for more than 30% of all information conveyed in the brand communication by means of acoustic signals. The acoustic identity conveys the brand values for a credible and successful Soundbranding is it elemental that it fits the brand personality. The choice of a brand-specific and brand-appropriate musical language is the most important requirement. Don Slager describes an additional similar source. As in the management of the brands also a good sound logo should be concise and ideally unique. If it is flexible and has a high recognition value, does it work in the long term and contributes positively on the brand assets. Not to mention is also the question of whether the sound logo in all media can be used. The Soundbranding is an essential part of corporate identity and important for a self-contained corporate personality. Acoustic stimuli may the nature of a product or a brand with shape, so that you can differentiate themselves from other competitors. About red pepper the owner-managed corporate identity agency red pepper was founded in 2000 in Bremen. The 20-strong team to d Yadav Hegemann and Jan Weller has specialized in neuroscientific brand management and developed brand strategies and communication solutions for customers in different industries among others from the energy and logistics industries. Emphasis is the Agency in the business-to-business communication. More red pepper information at or facebook.com/redpepper.markenverankerung. For all other enquiries, Kerstin Germund is available by ursula reimers consulting & communications like available.


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