Nielsen Media Research

By | April 23, 2014

The course “online marketing manager /-in (ebam) 2.0” how marketers and the self-employed who can take advantage of possibilities of online communication and promotion for marketing their products and services starts in Munich, Stuttgart and Cologne shows the course online-marketing manager /-in (ebam) 2.0 at the ebam Academy. The part-time course starts from June 19 in Munich, 10 July in Stuttgart, and from July 17, 2010 in Cologne. According to latest figures of from market research firm Nielsen Media Research advertising activities have increased on the Internet from January until April 2010 in Germany by 15.1 percent compared to the previous year. As executives and self-employed persons can use the possibilities of online communication and promotion for marketing their products and services, the course shows online-marketing manager /-in (ebam) 2.0 “at the ebam Academy. The part-time course starts from June 19 in Munich, from 10 July in Stuttgart, and from 17 July in Cologne. Especially the communication on social Communities such as Facebook or MySpace is becoming increasingly popular. Facebook has for example now 13 million members in Germany, 22 percent of all Internet users.

But this new information channels will require also a more direct, more open and faster way of communication by marketers. Our course will help to avoid mistakes and to take advantage of opportunities”, explains Georg Loffler, Managing Director of the ebam Academy. Introducing the training deepened technical aspects such as HTML coding, the use of Internet techniques Adobe Flash and Java, technical structures of Internetwerbeformen, as well as basics of website development and creation. Successfully at the start to get your own website the course highlights issues like competition analysis, brand management types of Web presence, agency briefing and Web controlling online. Intensively the speakers of the ebam Academy of search engine optimization (SEO) and search engine marketing (SEM) handle visitor numbers to a website in search engine results further upwards to get, to optimize and use targeted online marketing budgets. Subsequently, the course is dedicated to the comprehensive marketing tool for Google.

Stands in the Center, to plan complete campaigns on Google AdWords. In addition the the certificate Google AdWords certified professional possibility”to acquire. In addition, Afilliate marketing, online collaboration, social communities, online PR and mailing campaigns are on the curriculum. After the successful presentation of a project work, the certificate is online marketing manager /-in (ebam) “practical expertise for marketing on the Internet.” The part-time course online-marketing manager /-in (ebam) 2.0 “includes seven weekends of course two per month.


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