Technology

By | November 26, 2015

The vast majority mistakenly believes that the popularity of the links is simply to exchange links with other sites. Reciprocal links are indeed very important. But they have limitations in relation to the results of search engine optimization. They are only part of the overall strategy of a link building campaign. In fact, if a site has more than a certain number of links (between 50 and 70), browsers may interpret the exchange site links to fake a high link popularity.

This is the reason why one-way links are so important in terms of search engine optimization. Unidirectional links involve manual inclusion in directories, the publication of articles, press releases and developing a presence on blogs and forums. None of the above activities can be implemented with software. All these activities should be done manually. Basically, it usually takes at least one person trained, dedicated complete for several months to achieve a satisfactory effect with links. Larger companies employ dedicated staff to talk about your site in blogs and forums.

The reasons are clear and it is necessary to apply the same effort in proportion to any site you want to have a significant presence online. Google Technology has developed the factor link popularity to define who is a "real actor" on the Internet. In other words, if several hundred sites include a link to yours and you have at least 30 reciprocal links with sites related to industry, the major search engines consider that you have an active presence online.


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